Many visitors we spoke to simply want to be asked what they want whenever staff are not sure what visitors might need.

Visitors also want to be recognised as individuals. You can’t treat all visitors the same. Visitors each have different motivations and priorities. They need services delivering in different ways. One size never fits all.

There are many ideas about how you can improve your access – too many for one booklet. You can achieve many of the changes we suggest at little or no cost. Often the smaller changes have the biggest impact. You will also be able to read case studies of successful tourism businesses in the East Midlands and watch videos of visitors telling us what would make their holidays and short breaks more enjoyable.

We know you have little time and 101 things to do. That’s why we’ve designed this booklet to be easy to use. You can jump straight to the top tips pages for quick reference. You can read it in bite-size chunks, section by section as time allows. Or you can work through the booklet and study it with your staff.

No one running a business can ever say they have finished making all access adjustments. Achieving the best access for your visitors is a continuous process.

Do please let us know how you progress. We will be updating think access as we receive your ideas.

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Top Tips