How do you continue to develop the attraction?

We have an access action plan. There are lots of changes I would like to make but need more money to do so. But that doesn’t mean that I take them off the action plan, as they are still important. For example, we really need an adult changing facility.

We also continue to test and review our product through a focus group of users that I set up. They look at, for example, copy for our leaflets and the design of interpretation boards. In return we invite them to events and send them free tickets. It hardly costs us anything and the input they have is invaluable.

What are your top tips to other business in the East Midlands?

• Stop thinking about access as access. Think about how you can maximise your sales by encouraging the widest range of people to visit, and you’ll get everyone on board.

• Get yourself a focus group. You don’t have to pay consultants. Go out there and do it yourself. www.bosworthbattlefield.com

View more tourism case studies at www.dwp.gov.uk/employers/dda/ case_tourism.asp

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