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Most people, if they stop and think about it, know plenty of disabled people. Most people have got a gran who is a bit hard of hearing.

Most people know a child who’s having a few reading difficulties. We know people who walk with a stick. Disability tends to mean the extremes of disability, which are important and shouldn’t be ignored, but that is perhaps a bit of a stereotype. Four per cent of people with disabilities have a wheelchair. Far more people are partially sighted than blind. Far more people have a hearing loss, than are deaf.

What we want to do is to encourage people to think in a more relaxed way about people who come through your doors, perhaps to your guest house or to your attraction, and see them far more as just any other member of the community.

In exactly the same way ramps are helpful, braille is helpful but these are often expensive, high- end solutions. What disabled people want is to be welcomed, to be treated like the rest of the community and not greeted with a rulebook, a guided tour, special treatment. What they want is a relaxed feel to the whole thing.

6 Foreword

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Top Tips

Stimulation, planning and anticipation
Ease of booking
Travel to the destination
The destination experience
Going home
Recollection of the experience